Startup marketing can be a tricky beast. You’ve only got so much time and resources to spend, and the field is incredibly competitive. How does a tech startup get traction against all odds? In most cases, it’s identifying a message and a target audience, then creatively connecting the dots between the two. When we worked with Capriza, a $23.5 million startup, we delivered this by putting together a series of white papers and related infographics to cover all bases. Other startups used more unorthodox methods. Learn more about how companies like Lyft and Postmates found unique ways to market themselves at the SFAMA blog, and don’t forget SFAMA’s upcoming Startup Marketing event, August 19, at Betts Recruitment.
By Marc Apple
